Prima’s corporate philosophy is based on the “3H” principles. These traditional core values have been the cornerstone of the Company’s development and continues to underpin its steady growth; inspiring and directing its progress through the years across Asia.

Honest Fortune

• Establishing trust, fairness and mutual benefits with everyone within the business circle
• Contributing to the well-being of society

Honorable Winner

• Achieving success through fair competition
• Striving towards excellence

Healthy Organisation

• Developing a sound, effective & efficient organisation system
• Promoting team spirit and reach out to create a “Prima Family” identity

Flying the flag high for the Prima Group in Sri Lanka is Prima Ceylon, its flagship company. As the first company to be established in the island, it focuses on Prima’s core business: the milling of wheat flour, on which most of its other activities are based.

Prima’s success has pivoted on the crucial bakery sector of the F&B industry, which comprises the backbone of the flour trade in Sri Lanka. As one of its unwritten corporate principles states: “We provide solutions to help you grow”, Prima Ceylon Ltd provides a vital Bakery Support service. It underscores its commitment to serving this sector. Prima Ceylon also plays a dynamic role in providing customer services that cater to the transfer of baking skills, awareness of product benefits, baking applications and their benefits as well as providing solutions to various trouble shooting issues.

The Prima Bakery Training Centre provides training to bakers and hoteliers, amongst others, through regional seminars, workshops and demonstrations. The company intends this to be an integral part of the support and advisory service the organisation hopes to provide through its ever-dependable promise of ‘Quality Service and Partnership’